Karen Schriver

Schriver's research on document design ties terminology consistency to comprehension: readers understand and trust documents that use the same term for the same thing. It's the empirical backstop to the consistency move — not a stylistic preference but a measured effect on whether the reader follows the argument. Lens uses it alongside Hoey to justify anchoring concept words, and alongside Fowler to explain why “elegant variation” backfires in persuasive copy even though it's prized in literary prose.