Lens · published reads

Reads

01How Lens Reads a PageHow the Lens engine reads a positioning page — in plain language. Thirty-one slides.→02The Creative's ReadA Lens read of a positioning page, written for the creative. One verdict, five doorways.→

The Canon

01Minto · The PyramidOne governing thought, held up by distinct pillars. Does the argument stand?→02Aristotle · Three AppealsLogic, credibility, feeling — the mix a page chooses tells you what it trusts.→03Adler · Great IdeasWhat ideas is this page in? The shared vocabulary of every argument.→04Hoey · Lexical PrimingWhat words travel together — the anchors a reader learns without noticing.→05Schriver · TerminologySame name, every time. What consistency does for trust.→06Fowler · Elegant VariationOne idea, too many names — the scatter that makes a reader re-decide.→

Demo reads · the Device

01ProskauerBig Law→02WalrusDecentralized storage→03Lancea.AIStrategic communications · Red Team for messaging→04OmnicomAdvertising / marketing holding company→05Channel FactoryBrand suitability technology for YouTube + connected media→06Live Nation For BrandsBrand sponsorship / experiential marketing→07MediaoceanAdvertising technology→